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The Supreme Court declined to hear Vetements. The FederalCircuit’s doctrine of foreign equivalents stands. Here’s what international brands need to knowbefore filing in the U.S. In January 2026, the U.S. Supreme Court declined to take up Vetements Group AG v. Stewart.With that single decision — actually a non-decision — a Swiss luxury label lost its […]

Why Your Foreign Brand Name Might Fail at the USPTO (Even If It’s Protected Everywhere Else in the World)

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You filed your trademark application. You waited the better part of a year for an examining attorney to pick it up. And then the office action arrived: a “likelihood of confusion” refusal citing a senior application or registration you’d never heard of, owned by an entity you can’t seem to find online.You’re not necessarily looking […]

Your Trademark Application Is Being Blocked by a Fake One. Here’s What to Do.

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