FIND OUT MORE

The Supreme Court declined to hear Vetements. The FederalCircuit’s doctrine of foreign equivalents stands. Here’s what international brands need to knowbefore filing in the U.S. In January 2026, the U.S. Supreme Court declined to take up Vetements Group AG v. Stewart.With that single decision — actually a non-decision — a Swiss luxury label lost its […]

Why Your Foreign Brand Name Might Fail at the USPTO (Even If It’s Protected Everywhere Else in the World)

a must read

READ THE LATEST

READ MORE

When Trader Joe’s launched its crust-free sandwiches this fall, fans called them a hit. Smucker’s called them a copycat. The food giant behind Uncrustables filed suit, claiming Trader Joe’s new sandwiches mimic the round, crimped-edge design and blue-purple packaging that have made Uncrustables a staple in lunchboxes for two decades. It’s easy to laugh at […]

Protect the Look That Sells: Lessons from the Smucker’s v. Trader Joe’s Packaging Fight

Brand Protection

DOWNLOAD

Join our collective of creative entrepreneurs and get a free legal brand strategy guide for digital creators.

Download the creator's legal brand strategy guide

learn the basics


Download your free Creator’s Legal Brand Strategy Guide and join our community of creators building businesses with confidence.

Legal Brand Strategy for Creators

GET THE FREE GUIDE HERE!   GET THE FREE GUIDE HERE!