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The Supreme Court declined to hear Vetements. The FederalCircuit’s doctrine of foreign equivalents stands. Here’s what international brands need to knowbefore filing in the U.S. In January 2026, the U.S. Supreme Court declined to take up Vetements Group AG v. Stewart.With that single decision — actually a non-decision — a Swiss luxury label lost its […]
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Your Handle Is More Than a Username If you’ve grown past 10,000 followers, your Instagram handle isn’t just a screen name — it’s part of your brand identity. And as your audience grows, so does the risk that someone else might try to capitalize on it. Owning your @handle on a platform doesn’t give you […]
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You’ve invested time, creativity, and care into your brand. Whether you’re a content creator, educator, designer, coach, or founder, your brand identity—its name, voice, aesthetic, and reputation—is one of your most valuable business assets. Unfortunately, many entrepreneurs don’t realize that without legal protection, that asset is vulnerable. The most effective way to secure your brand […]
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