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The Supreme Court declined to hear Vetements. The FederalCircuit’s doctrine of foreign equivalents stands. Here’s what international brands need to knowbefore filing in the U.S. In January 2026, the U.S. Supreme Court declined to take up Vetements Group AG v. Stewart.With that single decision — actually a non-decision — a Swiss luxury label lost its […]

Why Your Foreign Brand Name Might Fail at the USPTO (Even If It’s Protected Everywhere Else in the World)

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On March 24, 2026, Alix Earle finally solved the puzzle her fans have been tracking for weeks: Reale Actives. While the skincare community is talking about mandelic acid, brand owners should be looking at the name itself. Alix didn’t just pick a pretty word. “Reale” is an anagram of her surname, Earle. This isn’t just […]

The Anagram Gambit: Why Alix Earle’s “Reale Actives” is a Trademark Masterclass

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