You Built the Brand. Let's Make Sure It Stays Yours.

You'll talk through your brand, the name or offer you want to protect, and where the real risks are. You'll get an honest, plain-language read on whether it's smart to file now or fix something first — and clear next steps. No obligation to move forward, and nothing you'll need a law degree to follow.

It's $150, credited in full toward any trademark search-and-filing package — as long as your agreement is signed and paid within 7 days of your session. For founders who move forward, it effectively costs nothing, and either way you leave with a clear read on your name.

Often, yes. If you're using your name as a brand — on a product line, a media company, a coaching business — it can function as a trademark, not just a signature. Personal-name marks come with their own rules (sometimes the USPTO wants to see that the public connects your name with what you sell), which is exactly the kind of thing worth sorting out before you file rather than after.

Often, yes. A podcast name, a course or program, a signature framework, a recurring series — each can be protectable when it's working as a brand for something people pay for, not just a title. What's protectable, and in which category, depends on how you actually use it. That's what the search and strategy are for.

That's much of the point of having one. A federal registration gives you the legal standing to make a copycat stop — and it's what platforms like Amazon, Etsy, and Instagram ask for when you report knock-offs or impersonators through their brand-protection tools. Without a registration, you're usually left asking nicely and hoping.

Not necessarily — it depends on who used it first, in which category, and whether either of you has filed. Sometimes there's a clear lane for you; sometimes a small adjustment keeps you safely clear. A search tells you exactly where you stand before you spend money, which beats assuming the worst or charging ahead blind.

Usually it's the opposite. In the US, the person who files correctly first generally secures the rights — not whoever's been around longest — so waiting is what creates risk, not maturity. And the bigger and more visible you get, the more tempting your name is to copy, and the more a forced rebrand would cost. The cheapest time to protect a name is before you have to.

Yes. US law lets you file based on a genuine intent to use a name, which can lock in your priority date before you've sold a thing — helpful if you're about to launch and don't want someone filing first. There's a later step to confirm real-world use, and we'll map that timing together in your session.

Very little. After a short intake form and the strategy session, the heavy lifting — the search, the written opinion, the application, any office actions — is handled for you. You'll be kept in the loop and asked for the occasional detail, but you won't be living inside the USPTO's system. That's the whole point of handing it to someone who lives in this world so you don't have to.

You can file a form — anyone can. But a trademark is only as strong as the strategy behind it, and filing yourself means guessing at the two things that decide whether your registration actually protects you: whether your name is even strong enough to be protectable in the first place, and which categories to file in so the registration is enforceable rather than just an official-looking certificate. Get either wrong and you've paid for a piece of paper that won't stop anyone. The value isn't the filing — it's the brand strategy that goes into the search, the analysis, and the way it's filed.

Those services are form-fillers: you type your details in, they submit them, and that's the service. No one tells you whether your name is actually protectable, no one chooses the categories that make your registration enforceable, and if the USPTO pushes back, you're on your own. A trademark can be "registered" and still fail to protect you when it matters — that's the difference between a certificate and real protection. What you're paying for here is the legal brand strategy that turns a filing into something that actually holds up.

A full clearance search across federal, state, and common-law sources, and a strategic read on whether your name is strong enough to protect and how to position it. A written opinion with your risk assessment and filing strategy. Your application prepared and filed in the categories that make it actually enforceable, and structured to keep your government fees as low as the rules allow. Office action responses — the USPTO's questions or objections — handled: procedural (non-substantive) ones always, and substantive ones on names cleared low-to-medium risk. Plus monitoring all the way to your registration certificate, and renewal tracking so it never quietly lapses. Your USPTO base filing fee for one class is included in the $2,500 — there's no separate government fee to pay for a single-class filing. (If your goods and services need a custom description, the USPTO adds its own surcharge — currently $200 per class — billed at cost; additional classes carry their own base fee.)

A word mark protects your name itself — in any font, color, or styling. That's usually the broadest, most valuable protection. A design mark protects your specific logo as a visual asset. Each is a separate application — $2,500 all-in, with the base USPTO fee for one class included. Protecting both together is the Name + Logo Package: $4,895 for the two applications, base USPTO fee for one class included on each. We'll map what's right for you in your session.

The USPTO charges a base fee — currently $350 per class — then adds surcharges when an application uses a custom description of your goods and services (currently $200 per class) or is missing required detail. Your application is drafted to avoid those surcharges wherever the USPTO's pre-approved descriptions genuinely fit your business, keeping your government fee at the base. When your brand truly needs a custom description, you'll know before you file, and any surcharge is billed at cost. It's a small, concrete example of how the way something is filed changes what you pay.

An office action is the USPTO raising a question or objection — common, and not the end of the road. Procedural (non-substantive) responses are always included. Substantive responses are included when the name cleared low-to-medium risk in the search. If the search flagged the name high-risk and you chose to file anyway, a substantive refusal is handled at our current flat rate, quoted up front so you always know what you're paying for. Either way, they're handled by someone who wrote thousands of these from the government's side.

For names we clear as low-to-medium risk: if your application reaches a rejected Final Office Action — the point where a TTAB appeal would be the only path left — Kaleidoscope refiles once within six months at no additional attorney fee, and you cover only the base USPTO filing fee. It doesn't apply where high risk was flagged and you chose to proceed anyway. It's not a promise of registration (no one can promise that) — it's a commitment to the quality of the work.

No. Registration can never be guaranteed, and anyone who promises it isn't being straight with you — USPTO outcomes simply can't be predicted with certainty. What's guaranteed is the quality and precision of the work, backed by the Confidence Guarantee for eligible low-to-medium-risk filings.

Each name that earns money and that people associate with you is a separate registration — and separately vulnerable. Your business name is one. Your signature offer, your course, your podcast, your method — each can be its own filing. A competitor doesn't need your business name; they only need the offer name you've promoted most. At six figures, you likely have more than one name worth protecting.

Yes. The firm is fully virtual and U.S.-licensed, and works with founders and creators around the world who want to protect their brand in the United States — one of the most valuable markets to lock down. If you sell to, ship to, or build an audience in the US, a US registration matters, wherever you happen to be.

Your session happens at your booked time. Filing is usually prepared within 1–2 weeks of getting started. Government review and registration takes roughly 8–14 months — but your legal priority date locks in the day your application is submitted, so the protection clock starts then, not at the end.

A registration isn't entirely set-and-forget — there are maintenance filings due at specific points (the first between years five and six) to keep it alive. Your renewals are tracked so a deadline doesn't quietly lapse and cost you the mark you worked to secure.